For the Media

Countless hours and effort has gone before to create very important newsworthy information, that we have found and added to the media from the past list. We hope to help as many as those who have gone before us.


Read letters of support from some of the campaign leaders.

Read a letter of support from U.S. Senator Charles Grassley.

February 19, 2013:

Nursing Homes Participating in Campaign Now Exceeds 9000!

The Advancing Excellence in America’s Nursing Homes (AE) campaign proudly announces that the number of participating nursing homes now exceeds 9000 nationwide with the addition of Vi at Silverstone, a Scottsdale, Arizona-based Continuing Care Retirement Community with skilled nursing and dementia services.

March 7, 2012:

Advancing Excellence Selects New Goals

Today, the Advancing Excellence in America’s Nursing Homes Collaborative announced that it will be updating and adding to the Campaign’s goals and objectives for 2012.

New Leaders installed as Co-Chairs of the Campaign

The Board of Directors of the Advancing Excellence Campaign installed David Gifford, MD, MPH, Senior VP for Quality & Regulatory Affairs at the American Health Care Association and Cheryl Phillips, MD, Senior VP for Advocacy at LeadingAge as the co-chairs for the 2012-2014 term at its January Annual Meeting.

August 19, 2010:

Why is consistent assignment important?

An article by Mary Jane Koren, Advancing Excellence Chair

April 1, 2010:

National Campaign to Improve Nursing Home Quality Gives Residents and Family Members Tools to Navigate Nursing Home Care: Advancing Excellence Campaign Enters New Phase That Focuses On Improving Care and Quality of Life in Nursing Homes

WASHINGTON, DC —The largest, voluntary group of its kind working together in every state to improve the quality of care for nursing home residents today released a guide to help consumers to become a partner in improving standards of care in long-term care facilities.

July 22, 2009:

New Data from Advancing Excellence Show Reduction in Restraints and Chronic Pain for Nursing Home Residents: America’s Nursing Homes Show Overall Improvement in Quality

WASHINGTON – Today the Advancing Excellence in America’s Nursing Homes Campaign, a public-private coalition committed to improving quality for nursing home residents, released new data that show a reduction in the use of physical restraints for nursing home residents. Read more … (pdf)

April 30, 2009:

National Coalition Focused on Improving Quality in Nursing Homes Releases Report

WASHINGTON – New data released by the Advancing Excellence in America’s Nursing Homes campaign continue to build a body of evidence that show the Campaign is helping to make a positive difference in the lives of nursing home residents and staff. Read more… (pdf)

October 20, 2008:

Nursing Home Quality Initiative Advances Into Third Year

The Advancing Excellence in America’s Nursing Homes campaign is celebrating its two-year anniversary. The campaign commemorates this major milestone, confident in its ability to support quality improvement efforts in all nursing homes. Read more… (pdf)

October 7, 2008:

Letter to the Editor in The New York Times Refers to Advancing Excellence

Recent reports on nursing home deficiencies raise important questions about how better quality can be achieved. While regulations are important mechanisms for holding nursing homes to basic standards, they haven’t proved effective at lifting performance over that minimum threshold. Read more… (pdf)

August 27, 2008:

Grant Awarded to Continue Work of Advancing Excellence Campaign

Washington, DC – The Steering Committee of the Advancing Excellence in America’s Nursing Homes campaign today announced that it has received a grant of more than $474,000 from The Commonwealth Fund to build on the momentum the Campaign has achieved in its first two years of work. Read more … (pdf)

February 20, 2008:

Mary Jane Koren Chairs Advancing Excellence Campaign

Washington, DC — Mary Jane Koren, MD, MPH, assistant vice president at The Commonwealth Fund’s Program on Quality of Care for Frail Elders, was elected the Chair of the Advancing Excellence in America’s Nursing Homes campaign Steering Committee for 2008. Read more … (pdf)

October 31, 2007:

Advancing Excellence Campaign Reaches One Year Milestone With Many Successes

Washington, DC — As the Advancing Excellence in America’s Nursing Homes campaign moves into its second year, over 6,100 nursing homes have enrolled and selected—and are reaching— several quality of care goals. Read more … (pdf)

September 20, 2007:

Grant Awarded to Advancing Excellence In America’s Nursing Homes Campaign Commonwealth Fund Support Solidifies Advancing Excellence’s Gains

Washington, DC – The Steering Committee of the Advancing Excellence in America’s Nursing Homes campaign today announced that it has received a grant of over $354,000 from the Commonwealth Fund to finance a national field network coordinator, enhance campaign communications and help facilitate campaign goals. Read more … (pdf)

September 18, 2007:

Benner to Join Advancing Excellence Campaign as Field Director

The Advancing Excellence in America’s Nursing Homes campaign has recruited Carol Benner, Sc.M., to serve as Field Director to assist the campaign’s Local Area Networks for Excellence (LANEs) in expanding the campaign’s reach and impact nationwide.

Benner will be responsible for the overall development and implementation of successful, sustainable LANEs. She will provide assistance to LANEs in building their capacity to facilitate their sustainability; to harvest best practices among LANEs and create a community of shared effort; to assist LANEs in identifying technical support for providers, consumers and nursing home employees in quality improvement methods; and to communicate LANE successes to the media and policy makers. Read more … (pdf)

July 20, 2007:

CMS Spotlights Advancing Excellence in Program for State Surveyors

CMS spotlighted “Advancing Excellence” as part of a series of programs on culture change titled, “From Institutional to Individualized Care.” Go to and click on “archived courses”; scroll down to this series in 2007.

“As we watch the advancements being made by nursing homes around the country to transform their nursing homes through the culture change movement,” commented Thomas Hamilton, CMS’ director of the Center for Medicaid and State Operations/Survey and Certification Group, in a letter introducing the program, “we desire that both providers and survey agency staff become aware of these beneficial changes to policies and practices to enhance quality of life for residents as well as quality of work life for staff.” Read more …  (pdf)

May 17, 2007:

Nursing Home Quality Campaign Celebrates 5,000 Participating Facilities
Focus on Campaign “Trailblazers” During National Nursing Home Week and Older Americans Month

Washington, DC – Steering Committee members of the Advancing Excellence in America’s Nursing Homes campaign today announced that over 5,000 nursing homes have joined the unprecedented two-year voluntary campaign to improve the quality of care in the nation’s nursing homes.

The campaign issued a challenge to nursing homes to register to participate by May 14th in recognition of National Nursing Home Week, May 13-19th and Older Americans month which is celebrated in May. Those participants that met the deadline will be specially designated on the campaign Web site as “trailblazers” because of their early commitment to high quality nursing home care. Read more … (pdf)






We are working hard top provide valuable information for individuals and families. We make updates regularly so check back often. Join our Mailing list for UPDATE NOTICES and more information.


Frontline workers and Care Givers  ..WE APPRECIATE YOU! We are dedicated to helping you provide the highest Quality of Care and working hard to help Advance Quality Care in America.

Facility Owners

If you are a facility owner, we understand your unique position especially during these crazy times that is why we are teaming with the top professionals in research, legal and government to help you rise to the occasion.